Home Fashion Labels Jimmy Choo – A British fashion house

Jimmy Choo – A British fashion house

Jimmy Choo – A British fashion house Jimmy Choo is a British fashion house that manufactures as well as markets fashion accessories for women. Its products include handbags, sunglasses, small leather goods, shoes and bridal footwear. Jimmy Choo Ltd. offers its fashion products through catalogs, online boutique and retailers such as Liberty of London, Neiman Marcus, Harrods and Bergdorf Goodman. The company operates boutiques in the United States, the Middle East, Japan, Asia, Africa, United Kingdom, Australia, South America and Europe.

Jimmy Choo, Ltd. was founded in 1996 by the, now very famous, shoe designer Jimmy Choo and Tamara Mellon, a Vogue accessories editor. Born in 1961, Jimmy Choo, after studying at the London College of Fashion, set up his own business by opening a small studio in the East End of London. The studio was named as “Jimmy Chow”, but the registrar of the studio incorrectly spelt his name mentioned on his birth certificate. Jimmy Choo was the latest in the shoemakers line from his family, and had made his first “Choo” at the age of 12. Today, Jimmy Choo, Ltd. is under the authority of Tamara Mellon and Sandra Choi.

Along with the international flagship store in London, the company has 115 stores worldwide. In U.S., Jimmy Choo boutiques are found in Washington, New York City, Boston, Los Angeles, California, Dallas, Houston, Atlanta, Florida, and Arizona. In 2010, OK Magazine voted Jimmy Choo as the most desirable brand of Britain. Jimmy Choo Ltd. has more than 400 design patterns to its name. Jimmy Choo is a luxury accessory brand designing and creating women’s shoes, small leather goods, handbags, belts, perfume, eyewear, and men’s shoes. The companies fashion products seen being worn by famous people such as Michelle Obama, Zara Phillips and HRH Duchess of Cambridge.

The company has had various cases for trademark and copyright infringement. The cases include the Warehouse chains, Oasis and Marks & Spencer for copying the Jimmy Choo’s products. In 2008, the company also took a legal action against Kookychoo.com, a New Zealand website, for trademark infringement.

Jimmy Choo Ltd. has become one of the largest shoe companies in the world, with the prices ranging from $300 to $1,600. In a very short time, the company is almost selling as many pair of shoes as its 30-year-old competitor Manolo Blahnik.