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Gucci – Fashion and Leather Goods Label

GucciGucci Company became one of the most successful manufacturers of the clothing, leather goods and various other fashion products. Guccio Gucci, the founder of Gucci Company, while working in exclusive hotels in Paris and then London, was impressed by the luxurious luggage the guests bring with them. Returning back to his birthplace of Florence, a city which is well-known for skilled artisans and good quality materials, he opened a shop in 1920 and sold fine leather goods.

Although it was a shop, Gucci quickly became well-known for quality products, hiring the skilled craftsmen to work in his shop. Then, he opened a boutique in Rome in 1938. He was responsible for designing many of the popular products of the company. In 1947, he designed the bamboo handle handbag, the main product of the company.

Gucci had six children in all, but only his sons – Aldo, Rodolfo, Ugo and Vasco would play a role in handling the company. After the death of Guccio in 1953, Aldo placed the company to a position of international prominence by opening the boutiques in New York, Paris and London. However, disputes regarding day-to-day operations of the stores, and stock holdings often divided the family.

Gucci (also) opened stores in Tokyo and Hong Kong in the late 1960s. During this time, the Gucci Company developed its popular GG logo, Jackie O shoulder bag, and the Flora silk scarf. The company remained one of the leaders of the luxury goods establishments until the late 1970s, but family quarrels and terrible business decisions made the company to face bankruptcy. At the time, Rodolfo and Aldo controlled equal 50% shares of their company, though Aldo felt that Rodolfo contributed less to the company than what he did. In 1979, Aldo designed GAC (Gucci Accessories Collection) to boost the sales of the company’s Perfumes sector, which is controlled by his son.

GAC is consisted of small accessories, such as pens, lighters and cosmetic bags which were priced at lower points as compared to other items in the accessories catalogue of the company. Since 2005, the company has had a partnership with UNICEF. Worldwide Gucci stores donate some percentage of their sales for special collections made for UNICEF to the United Nations Children’s Fund. Gucci Campaign to Benefit UNICEF supports healthcare, education, clean water programs, protection for orphans as well as HIV/AIDS affected children in sub-Saharan Africa.

Gucci “Genius Jeans” was cited by Guinness World Records in 1998 as the most expensive jeans in existence. These jeans were covered with African beads and are sold at a price of $3134 in Milan.