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Chopard – A Luxury Watch and Accessories Company

ChopardChopard, founded by Louis-Ulysse Chopard in 1860, is a luxury watch, and fashion accessories company. Chopard watches are well-known for their accuracy and precision combined with elegant designs. Because of their accuracy, Swiss railway, which is punctual in train schedules, acquired the Chopard watches.

A watchmaker and goldsmith called as Karl Scheufele, took over the company in 1963. Paul-Andre Chopard, the last watchmaker of the family had to leave the business as his sons, following other careers, were not ready to look after his business. Paul-Andre had no other option other than selling his business to Karl Scheufele, who as the new owner of Chopard, gained significant experience in jewelry making and watchmaking. Scheufele added the jewelry segment into the company’s watch production.

In 1975, the company started producing jewelry and ladies’ timepieces, whereas in 1976, the company presented the Happy Diamonds collection. Chopard opened its boutiques in Geneva, Hong Kong and Vienna in the 1980s. The cooperation was established by the company with an open-road endurance race known as Mille Miglia and developed Mille Miglia timepiece every year. In 1993, the Chopard Happy Sport collection was introduced. In 2000, Chopard introduced L.U.C Quattro watch which provides 9-day power reserve and marked the beginning of a new millennium. In 2002, Chopard enlarged the jewelry range with the Golden Diamonds concept. The Chopard introduced the Happy Spirit collection in 2003.

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